Cees de Bont is the Dean of the School of Design at the Hong Kong Polytechnic University (PolyU), Swire Chair Professor of Design and Alex Wong Siu Wah Gigi Wong Fook Chi Professor in Product Design Engineering. Prior to his appointment at PolyU, he was the Dean of the Faculty of Industrial Design Engineering at the Delft University of Technology in the Netherlands.  His research interests include: design education, consumer behavior, innovation adoption, design methods and networked innovation. Professor De Bont founded the Creative Research Scientific Program on product-service systems and chaired the Dutch Innovation Centre for Electric Road Transport. He was the Chairman of the Steering Committee of the Design Institute for Social Innovation (DISI) at PolyU and is a member of the Board of Directors of the Hong Kong Design Centre and of PMQ, a creative design hub for design talents. Contact: debont@polyu.edu.hk